WORKS

What if we understand users based on their lifestyle, rather than demographic-based categorization?

Client: Samsung Electronics
Year: 2021
Project Type: Brand Experience & Content Production

What is the first challenge to becoming a company pursuing social responsibility?

Client: Samsung Electronics
Year: 2021
Project Type: Brand Experience & Content Production

How can we communicate the value of invisible hardware components to consumers through a omni-channel brand campaign?

Client: Samsung Electronics
Year: 2021
Project Type: Brand Campaign & Content Production

How can we convey the history and philosophy of the company to the younger generation?

Client: Samsung Electronics
Year: 2020
Project Type: Brand Experience & Content Production

How might we reimagine and create a vision of adventure playgrounds and play as a city service?

Client: London Play
Year: 2022
Project Type: Service Design / Speculative Design

How can the power of data and insights be leveraged to create impactful brand positioning strategies that resonate with consumers?

Client: Samsung Electronics
Year: 2022
Project Type: Brand Consulting / Research

Why does a semiconductor company, a traditional B2B manufacture business, is investing in Branding?

Client: Samsung Electronics
Year: 2021
Project Type: Strategy Consulting

How can we align a company's distributed business portfolio and product line-up with its core brand value and deliver persuasively?

Client: Samsung Electronics
Year: 2020
Project Type: Brand Strategy

What systems do we need to build to provide a consistent brand experience at the global level?

Client: Samsung Electronics
Year: 2019/2021
Project Type: Branding System & Management
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AllBrand Experience / CampaignService DesignStrategy / Management