Samsung Electronics operates a diverse business portfolio that includes mobile devices, home appliances, and semiconductor technology.
However, each business unit has been promoting its own brand message independently, resulting in inconsistent messaging and consumer perceptions. This inconsistency poses a significant problem for Samsung, as it hinders the development of a cohesive brand image.
The mission of this project was to create a global brand manifesto film for Samsung Electronics. This film will encapsulate the brand's philosophy and messages that can unify the innovative products and messages from each of Samsung's business units. By creating a clear and consistent brand message, Samsung aims to develop a more cohesive brand image that resonates with consumers across all its business units.